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Why You Keep Making the Same Mistakes (And How to Stop)
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Why You Keep Making the Same Mistakes (And How to Stop)

Jan 20, 2026

Most of our choices happen in seconds—too fast to examine, too automatic to question. But every decision you make, every action you take, flows through an internal architecture that's usually hidden from view. This framework reveals that architecture.

Think of it as the hidden structure underneath your choices: the beliefs, predictions, desires, motives, and emotions that shape what you do before you're even aware you're deciding. When you can see this structure clearly, you stop repeating the same patterns and start building better ones.

 

The Five Forces Behind Every Choice

  1. Knowledge

What you believe to be true/false, right/wrong, wise/foolish.
Question: What did I believe was true going into this decision?

Here's an example. You hire someone because you believe loyalty is more important than skill. Six months later, they're drowning and dragging the team down with them. The issue wasn't your judgment of the person. It was your belief about what matters most in a hire.

  1. Wisdom

The ability to apply truth to context, accurately predicting outcomes.
Question: How well did I predict what would happen?

Example: You know your best client hates last-minute changes. That's knowledge. But you pitch them a scope adjustment two days before launch anyway, thinking they'll appreciate your initiative. They don't. They're furious. You knew the truth, but you failed to predict how it would land in that moment. That's a wisdom gap.

  1. Desire

What you wanted—the outcome you were seeking.
Question: What was I actually trying to accomplish?

Example: You say you want to delegate more. But when your team member asks for authority to make a decision, you say "let me think about it" and take it back. What you actually wanted wasn't delegation. It was control with less work. Once you're honest about the real desire, you can address it.

  1. Motivation

Why you wanted it—the reason behind the desire.
Question: Why did this matter to me?

Example: You want to close a big deal. That's the desire. But why? Is it to prove you're capable? To quiet the voice that says you're not good enough? To secure the business? To impress your spouse? The why behind the what determines how you show up in the pitch. And clients can feel it.

  1. Emotions

The mood, pressure, or emotional state you brought to the decision.
Question: What was I feeling at that moment?

Example: A potential client emails asking for a discount. You're already stressed about cash flow that month, so you immediately say yes—even though your gut says this client will be high-maintenance. Six weeks later, you're working twice the hours for half the rate, resenting every interaction. The decision wasn't bad because you offered a discount. It was bad because you made it from a place of fear instead of strategy.

 

How to Use This Tool

  1. Take the time to write things out.
    Even if it's just bullet points. Writing slows down your thinking and forces clarity. You can't fix what you can't see.
  2. Use this when you're surprised.
    Any time outcomes differ from expectations—especially when people react to your choices in ways that catch you off guard. Gain wisdom by examining where it failed. 
  3. Look for patterns, not perfection.
    You're not trying to get every decision right. You're trying to notice what's running underneath your actions so you can adjust the architecture, not just the outcome. 

 

What You'll Learn

When you run this framework 5-10 times on different situations, you'll notice:

  • Which force you consistently ignore (and where that's costing you)
  • Which force you over-rely on (and where that creates blind spots)
  • Whether your failures cluster around bad assumptions (Knowledge), poor prediction (Wisdom), misaligned goals (Desire/Motivation), or reactive state (Emotions)

Once you see the pattern, you can adjust the architecture—not just the outcome.

 Find out what’s really running your business — you or your systems.

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